Plugin to Improve the SMO on Facebook / Twitter / Google+

Plugin to Improve the SMO on Facebook / Twitter / Google+ .Optimizing a website presence on social networks has become essential to stand out and gain a new stream of visitors themselves can talk about your site on Facebook , Twitter, Google+ or even LinkedIn. This paper presents a plugin that automatically generates meta data to a WordPress site to have a nice view when a page is shared on one of these media.

What is SMO ?

Just a reminder for visitors who are not familiar with this term . SMO stands for ” Social Media Optimization” (see social media optimization ) . This refers to the social web marketing on websites such as Facebook, Google+ , Twitter, Pinterest , Youtube, Dailymotion , Linkedin …
The idea is to optimize the presence of these large web sites with small tricks and small details in order to stand out and take advantage of better visibility on these platforms. Given the growing interest of users for such content, there is a lot of potential traffic from these sites, which knows how to enjoy the best of the situation.

Plugin: WP SMO

The idea of ​​the plugin “WP SMO ” is to use meta data such as protocol ” Open Graph Protocol” (OGP ) to enhance the glimpse of a page when it is shared on the major social networks.
The plugin is simple to use because it automatically filled in the meta data from the “title” of the “description” and “image to a” one article. Also, if you want to customize the title when the article is shared on social networks , it is still possible. This allows you to adjust the words in the target.
Download the plugin WP SMO .

Limit on social networks

To use this wonderful little plugin but you have to know the character limit imposed by major social media using the Open Graph Protocol . It would for example need to write a description of 500 characters while Facebook automatically truncates longer than 300 characters descriptions .

• Facebook : limiting description OGP 300 characters
• Google+ : limiting description OGP 200 characters
• Linkedin : limit the description to 225 characters OGP
• LinkedIn : bad support for special characters in the title OGP
• Twitter: limitation under ” Twitter Cards ” to 70 characters
• Twitter: limiting the description of ” Twitter Cards ” to 200 characters

Tests for more

The best solution to improve its presence on social networks is to perform tests. Some words have more power than others. For example, titles such as ” 12 Tips for … ” have a lot of potential !